Biola Marketing: Target Market Project

In my Fall 2024 semester of my sophomore year at Biola University, I took a Intro to Marketing course. Over the course of the semester we focused on a a project called the Target Market Project.

In the TMP, we were instructed to choose an industry to look at. We looked at the marketing environment of the industry, then took two competitors who are similar and conducted in person research through employee and customer interviews. From our findings, we then created a third, theoretical business.